Written by Jeff Bullas - View Comments
Categories: Blogging
I sat down tonight for a while to watch some TV and as I channel surfed I caught myself thinking, “what is the use of this?” Yes, there were some funny ads that flitted across the screen in neat 30 second intervals, there was some entertaining comedy and informative content. As my TV viewing has diminished in recent years and my blogging has increased I have begun to realize the personal and business benefit to me and my company by blogging with a purpose. (Surgeon Generals Warning: Blogging without being passionate about your topic can be bad for your health)
So here are some reasons to blog.
You learn a lot more researching and writing than passively vegetating in front of the TV
1.You get feedback from your customers without asking for it
2.Positions your company and brand as thought leader and authority in your industry
3.Acquire more customers through indirect means by adding real value that is noticed
4.Builds a body of work that lasts
5.Your Websites SEO is continually improved and optimized
6.Keeps your brand ahead of your competitors
7.You engage with your customers
8.Builds your company’s brand
9.Grow your personal brand
10.Activity rather than passivity builds momentum
11.Creates New Ideas
12.Builds Networks on all sorts of levels
13.Facilitates sharing between customers
14.Creates community
15.Provides an outlet and feeds your passion
16.You make more money
17.Provides content for ebooks, online video podcasts and webinars
18.Feeds your passion
19.It clarifies and codifies your thinking by putting pen to paper..I mean in the 20.21st century “fingers to the keyboard”
21.Prepares you for a book
22.Builds your resume
23.Provides authenticity- before PR sanitizes a news release
24.Lets you speak in your voice
25.Builds relationships with industry leaders
26.Helps you make a difference in the world
27.To just plain help people
28.Keep ahead of the trends in your industry
29.To have fun
在網路上寫作的人都有各自的動機或理由，寫爽的、愛分享的、用來發洩情緒的、做學習記錄、工作需求…不一而足。你有在網路上寫東西嗎？你的理由是什麼？有一位老資格的部落客 Jeff 給了29個上網寫作的理由，還要大家把電視關了，省下的時間用來做更有意義的事。
關於寫作這件事，有個很明顯的好處跟職場發展有關，可以參考商業週刊以前的文章：「越寫，越聰明！」。Jeff 所提出的理由有些跟工作有關，有些跟個人有關，有些令人懷疑真的會有這樣的好處嗎？無論你是否同意或有其他想法，都歡迎留言跟大家分享。
1.當你因此做研究並寫作時，會學到比茫茫然坐在電視前更多的東西。
2.讀者、消費者會主動給你回饋，而不需要去強求。
3.在你所待的產業中為你的公司做定位，並成為思想領袖或是權威。
4.提供給讀者有價值的訊息，他們有可能成為你的消費者。
5.打造可長可久的作品架構。
6.文章數量變多，會從搜尋引擎那邊獲得更多的流量。
7.讓公司的品牌效應持續領先競爭者。
8.跟你的消費者形成緊密的關係。
9.打造公司的品牌。
10.建立個人的品牌。
11.主動做這些事，會讓你的氣勢愈來愈旺(相較於坐在沙發上看電視而言)。
12.創造一些新的想法。
13.跟各種領域的人形成人際網路。
14.促進消費者之間的分享。
15.形成一個社群。
16.提供一個想法、情緒的出口。
17.讓你賺更多錢。
18.為電子書、線上影片、線上研討會提供內容。
19.滋養你的熱情。
20.透過寫作，你的想法會更加清晰、更有組織。
21.為出書做準備。
22.打造個人履歷表。
23.在公關人員消毒前，記錄下新聞事件的真正面貌(算是某種程度的客觀吧)。
24.說出真正想說的話。
25.跟業界領袖建立關係。
26.彰顯個人的特質。
27.單純的想讓其他人獲得協助。
28.跟上所處產業的最新發展狀況。
29.為了樂趣而寫。
